Friday, May 22, 2009
BMW Outlines a New Reality for its Two Brands: BMW and Husqvarna
In a speech given in Munich earlier today, new BMW Motorrad President Hendrik von Kuenheim described the ambitious goals of his company with two distinct brands, including BMW and Husqvarna. Although the occasion was the unveiling of a prototype of BMW's superbike racer (pictured throughout this article), which will enter competition next year, von Kuenheim described the goals of BMW Motorrad as a whole for the next few years.
Although the entire speech is presented below (and it is worth reading), here are the highlights.
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